The main features of the programme are:
-A specially created picture book “Smarty’s World” is being utilized for classroom education on road safety.
-The book, specially designed for Indian implementation, chronicles the adventures of Smarty and his friends
-It is colourful and fun to browse.
-Program coordinators train teachers to implement the program in their respective schools.
-A school-level event is held mid-way into the program.
-The students engage in activities and contests pertaining to roadsafety and environmental awareness.
-At the end of the program, there is a final “Inter-School” event among all participating schools.
-At the valedictory function, the winner of the inter-school contest is awarded a day in a chauffer driven Mercedes-Benz with his family.
-The implementations have received wide support and encouragement from the community as well as positive feedback from schools, participants and parents of children and also media and social organizations.