As the world's premier automobile manufacturer, Mercedes Benz takes its responsibility for environment care very seriously. Which is why, we are constantly engaged in improving every aspect of automotive technology to reduce the impact on the environment. BlueEFFICIENCY takes its name from the expression ‘blue planet’ a description of the earth, when viewed from space. Blue also symbolizes water which is the only output of a zero emission vehicle - and also the only output of a zero emission vehicle.
BlueEFFICIENCY is an agglomeration of numerous advancements: from drag reducing aerodynamics to energy-efficient power systems. Each of these measures does its bit to reduce fuel consumption, collectively offering substantial savings while reducing CO2 emissions by up to 23%.
Efficient energy management
Optimizing energy measures include recovery of braking energy, regulation of power steering and improved transmission ratio of the rear axle. All these measures help save energy or recover excess energy. All of which has a positive effect on fuel consumption.
Aerodynamic efficiency
Less wind resistance means less power expenditure for the drive system, directly resulting in lower fuel consumption. Targeted measures such as complete underbody panelling, a special "cooler guard" for the engine compartment, lowering the body level or even use of special wheel-tyre combinations make for less consumption and help further reduce the CO2 figures.
Tyres optimised for rolling resistance
Mercedes-Benz vehicles of the new generation are equipped with low rolling-resistance tyres. Through a special profile and an improved rubber mixture, the rolling resistance significantly decreases on the road surface in comparison to normal tyres, increasing efficiency and demonstrating true Mercedes-style handling safety.
Lower weight for higher efficiency
Vehicle weight directly influences energy efficiency and Mercedes addresses this through a slew of measures. Weight reduction is another approach Mercedes-Benz is using to reduce the consumption of the BlueEFFICIENCY models. Various measures decrease the vehicle weight, depending on the model, by 19 to 23 kilograms, e.g. through a thinner front windscreen (1.2 kg reduction), forged lightweight wheels (7 kg reduction) and optimised front wall insulation (approx. 20% reduction).
The BlueEFFICIENCY Models:
Environmental protection is not a marketing exercise but a matter of great concern at Mercedes-Benz. As the inventor of the automobile, Mercedes-Benz bears a particular responsibility, which we fully embrace.
Today we offer 3 models that represent a significantly reduced burden on the environment. The innovations that make this possible go under the name BlueEFFICIENCY.