The “Mercedes-Benz Mobile Kids” is a road safety program that teaches children the basics of road safety in a fun and entertaining manner.
The Mobile Kids initiative takes internationally relevant traffic safety topics and brings them across through information, motivation, and training. Young boys and girls are taught to act responsibly and react safely in various traffic situations. To make Mobile Kids as relevant and entertaining as possible, Mercedes-Benz developed the concept together with international experts.
The Mobile Kids project has been implemented in:
- Pune
- Delhi
- Chennai
- Kolkata
Highlights
The main features of the programme are:
-A specially created picture book “Smarty’s World” is being utilized for classroom education on road safety.
-The book, specially designed for Indian implementation, chronicles the adventures of Smarty and his friends
-It is colourful and fun to browse.
-Program coordinators train teachers to implement the program in their respective schools.
-A school-level event is held mid-way into the program.
-The students engage in activities and contests pertaining to roadsafety and environmental awareness.
-At the end of the program, there is a final “Inter-School” event among all participating schools.
-At the valedictory function, the winner of the inter-school contest is awarded a day in a chauffer driven Mercedes-Benz with his family.
-The implementations have received wide support and encouragement from the community as well as positive feedback from schools, participants and parents of children and also media and social organizations.